We’re big fans of Tom Fishburne and his marketing cartoons.
In last week’s cartoon, Tom raised the issue of how important it is to make sure your content (i.e., message strategy) drives your communications as opposed to letting the platform drive the communications. In other words, don’t say “we need a Facebook page,” which you do by the way; but rather say “we need an integrated communications plan to get our message out to our customers.”
Of course, tailor the delivery and execution of your message to best utilize the platform. This entire process works much better with upfront planning and marketing brief documents. So remember:
- Step 1 – Set your strategy first
- Step 2 – Develop your content/message
- Step 3 – Select the best platform(s)
At PolitiView.com, we provide a communications platform that’s built for the voting end-user and, which, by extension, is an ideal content delivery point for campaigns and issue groups competing for votes, supporters and attention on the Internet.