Governor Christie and Mayor Booker: Don’t Worry, We’ve Got This

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New Jersey Governor Chris Christie (R) and Newark, NJ Mayor Cory Booker (D) collaborated on this video for the New Jersey Press Association Legislative Correspondents Club Show.

For non-residents and those unfamiliar with the exploits of Mayor Booker, just know that he’s become well-known (especially on Twitter) for his hands-on approach to, well, everything, including helping residents dig out their cars after a snow storm and, most recently, rescuing and probably saving the life of a neighbor in a burning building.

As for the Governor, no introduction is necessary.  He’s done quite well, thank you, building the Christie brand.

With that, enjoy the video.  While there are a few bits that NJ politicos will get and appreciate, this should be fun viewing for all.

By the way, Christie and Booker seem to have forged some common ground to work together off-screen as well.  We wonder:  what about the rest of our politicians?

The Communication of Ideas

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True story.  A Democratic candidate walked into a Tea Party event in New Jersey recently.  Here’s what happened:

“At a meeting of the Morris Patriots, held in the Morris County library, I was the lone Democratic freeholder candidate at a panel set up for the purpose of the group meeting any candidate who wished to and was able to attend. I enjoyed it, and I was grateful for it. Continue reading →

Strategy, Content, Platform – 3 Steps to Optimize Your Internet Marketing

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We’re big fans of Tom Fishburne and his marketing cartoons.

In last week’s cartoon, Tom raised the issue of how important it is to make sure your content (i.e., message strategy) drives your communications as opposed to letting the platform drive the communications.  In other words, don’t say “we need a Facebook page,” which you do by the way; but rather say “we need an integrated communications plan to get our message out to our customers.”

Cartoon: Tom Fishburne. http://tomfishburne.com/2012/04/going-digital.html

Continue reading →

It’s About the Web Presence, Not Just the Website

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“Your website is just one place where consumers can learn about your business, while your Web presence is the collection of all the places across the Web where they find and engage your business.”

Todd Ebert of ReachLocal - a digital media and Web marketing strategy consultant

Here are four tips from Mr. Ebert to enhance your Web presence (salesandmarketing.com – January/February 2012):

1.  Reach across multiple sites.  This includes any Web “property” where you can own a listing or account under your business name, like your own website plus third-party websites that you can create content on (Twitter, YouTube, Yelp, etc.)

2.  Create multimedia content.  A lot of content is text, but video and pictures bring your business to life with dynamic, engaging personality that customers want to see. Continue reading →

PolitiView – Small Company, Big Idea!

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By Susan Nightingale – President & Founder

Behind PolitiView.com is a small company with a big idea!

While our talented team is few in number, our devotion to the “big idea” is unwavering.

Most simply, we think PolitiView has the power to transform the political landscape by encouraging direct democracy. Through the vehicle of the amazing Internet, PolitiView has created the level playing field, where voters can, with a simple click, comparison shop for their political representatives. Continue reading →

Make Your Own Political Video

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Maybe you’ve dreamed of being a political pundit?

If so, here’s your big chance.  We’d love to hear what’s on your mind.

Today’s question is:

What is the #1 issue affecting your vote this political season?

Watch the video below and learn how to tell us.  It’s easy.  Selected videos will be posted on PolitiView.com.

New Survey: Video Important to Reach Consumers

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“Investing in online video is no longer optional. Consumers are hungry for online content and ready to take this journey with brands. And as the survey results show, today’s viewer is not just passively sitting and watching—they’re sharing, talking, clicking, testing.”

Stephanie Sarofian, Managing Director of The Third Act, the brand content unit of Digitas.

Attention political marketers.  Although you may not have this mindset, you should think of yourself as marketing a brand (e.g., candidate, issue) to consumers who happen to be your voters and key supporters.  How can you optimize your communications to maximize engagement and make a winning connection?

A new survey commissioned by Digitas (leading global integrated brand agency), and conducted online by Harris Interactive, reveals an “increased urgency for brand investment in online video.”

New data, reported in Brandchannel, demonstrate the power and importance of video in the marketing mix:  ”The general landscape for online video consumption according to data from comScore shows that 179 million US Internet users watched nearly 38 billion online videos in February.”

Here are two highlights from the survey:

Image: Digitas, Harris Interactive survey.

Image: Digitas, Harris Interactive survey.